INNOCEAN India Initiates OOH Pitch for Hyundai's Outdoor Advertising Mandate

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INNOCEAN India Calls for OOH Pitch: Hyundai's ₹20 Crore Outdoor Mandate Up for Grabs

Industry executives indicate that the pitch is focused not just on rate efficiencies but also on data-backed planning, integration of digital OOH (DOOH), and regional customisation.

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Storyboard•27-02-2026, 09:08

INNOCEAN India Calls for OOH Pitch: Hyundai's ₹20 Crore Outdoor Mandate Up for Grabs

•INNOCEAN India has initiated an Out-of-Home (OOH) pitch to empanel agencies for Hyundai Motor Group's significant automotive mandate.
•The account is estimated to be worth around ₹20 crore and has attracted incumbent agencies like Tribes Communications, Laqshya Media Group, and Signpost India, along with new contenders WPP's Kinetic and Dentsu's Posterscope.
•INNOCEAN plans to empanel three OOH agencies, focusing on data-backed planning, Digital OOH (DOOH) integration, and regional customization.
•The automotive category remains a major contributor to OOH spends, with Hyundai's campaigns requiring high-frequency bursts across various high-impact formats.
•This domestic OOH pitch is separate from INNOCEAN's global media realignment, which saw Havas Media Network renew its partnership for Hyundai, Kia, and Genesis brands globally.

Read Full Article on Storyboard in English

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