Industry insiders cite a lack of autonomy, overly complex reporting structures, and reduced flexibility in crafting client solutions as the primary pain points.
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Storyboard02-02-2026, 09:01

Omnicom-IPG Merger: India Operations Face Leadership Unease, Client Reassessment

  • The global Omnicom-IPG merger is causing significant leadership dissatisfaction and client unease within Omnicom Advertising India.
  • Senior executives, including Dheeraj Sinha, are reportedly unhappy with the post-merger structure, which lacks clarity and momentum.
  • Clients are reassessing relationships due to visible leadership unease, stretched turnaround times, and less customized solutions.
  • Lack of local autonomy, complex reporting structures, and global approval requirements are slowing decision-making and accountability.
  • Organizational uncertainty extends to physical restructuring, with office shifts for McCann and Omnicom Media India adding to anxiety.

Why It Matters: The Omnicom-IPG merger is causing significant instability in India, leading to leadership friction and client reassessment.

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