Tribes Invests in DGTOOHL: Revolutionizing OOH with Data-Driven Programmatic Solutions

• Tribes, India’s leading integrated communications agency, strategically invests in DGTOOHL - a Mobiyoung Product, a data-driven OOH media company.
• The investment strengthens Tribes’ OOH and digital capabilities, offering clients intelligent, measurable, and performance-led outdoor solutions.
• DGTOOHL brings advanced data intelligence, programmatic buying, and real-time campaign optimization to Tribes’ OOH offerings.
• The partnership aims to transform OOH into a data-first, outcome-driven medium, combining geospatial intelligence and mobile SDK data.
• Brands will benefit from precision targeting, dynamic campaign optimization, end-to-end transparency, and outcome-driven planning.