Kartik Sharma of Omnicom Media Discusses AI Firms Entering Cricket Advertising Amid India's Ad Market Surge
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AI Firms Join Cricket Ad Boom as India Becomes High-Growth Market: Omnicom's Kartik Sharma
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Storyboard•18-03-2026, 05:45
AI Firms Join Cricket Ad Boom as India Becomes High-Growth Market: Omnicom's Kartik Sharma
•India's advertising market attracts AI companies and venture-backed startups despite global economic uncertainty.
•Omnicom Media executives highlight India as a strong growth market for global advertising networks, with spending expected to grow 9-11%.
•AI companies like Google and OpenAI are heavily investing in brand-building campaigns in India, utilizing traditional mass media like TV and cricket.
•Direct-to-consumer (D2C) brands initially focus on performance marketing but are realizing the importance of brand building for sustained growth.
•Legacy brands are balancing traditional brand building with modern digital performance strategies, while global uncertainty doesn't deter India's ad growth.
