AI, Reels, WhatsApp Fuel India's Omnichannel Retail Boom: Meta-RAI Report

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AI, Reels, WhatsApp Fuel India's Omnichannel Retail Boom: Meta-RAI Report

Omnichannel shoppers spend 2.5× more, says Meta–RAI report on India’s retail transformation

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Storyboard•25-02-2026, 13:37

AI, Reels, WhatsApp Fuel India's Omnichannel Retail Boom: Meta-RAI Report

•Meta-RAI report highlights AI, creators, short-form video, and messaging platforms reshaping India's retail sector.
•Social media drives 77% of retail discovery, with Meta platforms influencing 96% of that.
•Omnichannel shoppers spend 2.5 times more; unified data and integrated commerce are critical for growth.
•Short-form video is dominant, with 97% daily consumption; Meta platforms capture 60% of total video time.
•WhatsApp is a critical channel for discovery, conversion, and communication, with 72% product discovery on the platform.

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AI, Creators, Messaging Fuel India's Omnichannel Retail Boom: Meta-RAI Report

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