Havas India's Rana Barua: 2026 is the Year of Applied Intelligence for Brands

• Havas India navigated 2025's uncertainty, achieving organic growth, expanding mandates, and retaining client trust across Asia.
• Key 2025 trends included intelligence-led creativity, convergence of brand and performance, and empowered consumers.
• AI and Generative AI in 2025 amplified human creativity, improved production efficiency by 60%, and enhanced campaign performance by up to 35%.
• Havas's proprietary Converged AI platform became a central operating layer for marketers, integrating data, analytics, and creative intelligence.
• Rana Barua predicts 2026 will be the 'year of applied intelligence,' acting as an invisible operating layer guiding brand strategy.

Why It Matters: Rana Barua predicts 2026 will be the 'year of applied intelligence' shaping brand strategy and performance.