Jack Daniel's Maker Brown-Forman to Launch Premium Spirits in India

• Brown-Forman plans to introduce premium spirits like El Jimador, Herradura tequila, and Benriach whisky in India over the next 2-3 years.
• India is a key growth market, expected to become the largest spirits market by volume by 2032, driven by rising incomes and consumer aspirations.
• The company, which currently sells 10 brands including Jack Daniel's, aims to add 3-4 more brands to its portfolio.
• Brown-Forman India's sales rose 21% to ₹2.1 billion in March 2025, despite a global sales decline.
• Challenges include high taxes and complex regulations, prompting plans for increased investment in brand building and local organization.