Jamie Dimon Slams 'Purpose' as Overused Rhetoric, Urges Customer Focus

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Storyboard•12-02-2026, 13:03
Jamie Dimon Slams 'Purpose' as Overused Rhetoric, Urges Customer Focus
- •JPMorgan Chase CEO Jamie Dimon criticizes the overemphasis on 'purpose' in business, calling it 'BS'.
- •Dimon advocates for a customer-centric approach, warning against inward-focused mindsets and 'torturing' customers.
- •He stresses empowering frontline employees and open communication within management to combat complacency and bureaucracy.
- •Dimon advises honest self-assessment and using data to understand reality, not to prove preconceived notions.
- •He emphasizes individual well-being, urging people to prioritize mental, physical, and spiritual health and family.
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