"My view is that a business should always look at itself from the point of view of the consumer," he stated, highlighting the prevalence of company-centric rather than customer-centric discussions in corporate settings. (Image source: Getty Images)
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Storyboard12-02-2026, 13:03

Jamie Dimon Slams 'Purpose' as Overused Rhetoric, Urges Customer Focus

  • JPMorgan Chase CEO Jamie Dimon criticizes the overemphasis on 'purpose' in business, calling it 'BS'.
  • Dimon advocates for a customer-centric approach, warning against inward-focused mindsets and 'torturing' customers.
  • He stresses empowering frontline employees and open communication within management to combat complacency and bureaucracy.
  • Dimon advises honest self-assessment and using data to understand reality, not to prove preconceived notions.
  • He emphasizes individual well-being, urging people to prioritize mental, physical, and spiritual health and family.

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