Kofluence's Evolution: From Gaming Ventures to Data-Driven Influencer Platform

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Kofluence Transforms Influencer Marketing with Data-Led Platform After Gaming Exits

Ritesh Ujjwal discusses the growing role of AI, the impact of gaming sector regulations on creators, and Kofluence’s plans for expansion and consolidation in the evolving creator economy.

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Storyboard•09-03-2026, 09:04

Kofluence Transforms Influencer Marketing with Data-Led Platform After Gaming Exits

•Kofluence, founded by Ritesh Ujjwal and Sreeram Reddy Vanga, emerged from successful gaming exits (OzGames, OpenPlay).
•The platform is a data-led marketplace connecting brands with India's creator ecosystem, aiming for transparency and efficiency.
•It helps brands identify suitable creators, benchmark pricing, and track performance, focusing on audience engagement over follower counts.
•Kofluence addresses industry trends like AI influencers, ASCI regulations, and the shift towards measurable campaign outcomes.
•The company is growing at 20-25% annually, with plans for organic expansion, strategic acquisitions, and potential global reach.

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