Unilever Expands Leandro Barreto's Global Marketing Role for 2026

• Leandro Barreto, current CMO for Beauty & Wellbeing, will assume an expanded global marketing role at Unilever from 2026.
• This expansion follows the departure of Esi Eggleston Bracey, Unilever's CMGO, in January 2026; her role will not have a direct successor.
• Barreto will oversee Unilever's broader enterprise marketing agenda, building on his current responsibilities.
• He reflected on 2025 as a year of "bold bets and meaningful momentum," highlighting premiumisation, cultural relevance, and creativity.
• The "Vaseline Verified" campaign was cited as a key success, showcasing collaboration, authenticity, and measurable impact.

Why It Matters: Leandro Barreto steps into a broader global marketing leadership role at Unilever from 2026, succeeding Esi Eggleston Bracey.