FAST FIVE: Unilever, WPP, FMCG, Streaming, Creator Economy Top Updates

• Unilever will not replace its Chief Marketing & Growth Officer, Esi Eggleston Bracey, signaling a strategic shift towards streamlined growth and accountability.
• WPP has clinched Jaguar Land Rover's global creative mandate after a nine-month pitch, beating Accenture Song and Omnicom.
• Indian FMCG firms are reassessing quick commerce ad spends due to rising promotional costs and platforms auctioning premium placements.
• Paramount and Netflix recorded significant double-digit growth in Nielsen's November 2025 TV share, driven by strong content and live sports.
• India's creator earnings are projected to rise 10-15% annually, with influencer marketing reaching Rs 4,500 crore, fueled by brand investment and AI.

Why It Matters: Key shifts in marketing leadership, agency wins, ad spend, streaming growth, and creator economy.