Marico CEO Saugata Gupta Targets Triple Growth in Gourmet Snacking, Calls 4700BC 'Underleveraged'

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Marico Targets 3x Growth in Gourmet Snacking with 4700BC Acquisition

Saugata Gupta joined Marico in 2004 as the head of marketing and was elevated to CEO of India Business in 2007. Since 2014, Gupta has been the MD and CEO of the company.

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Storyboard•10-02-2026, 11:01

Marico Targets 3x Growth in Gourmet Snacking with 4700BC Acquisition

•Marico aims for a threefold revenue increase for gourmet popcorn brand 4700BC within three years post-acquisition.
•CEO Saugata Gupta states 4700BC, currently at Rs 140 crore ARR, is "underleveraged and underinvested."
•Marico plans to leverage its capabilities in cost efficiencies, distribution, and go-to-market execution to scale the brand.
•The acquisition of 93.7% stake in Zea Maize Pvt from PVR INOX for up to Rs 226.83 crore strengthens Marico's push into high-margin food categories.
•Marico will focus on e-commerce and wider retail access, capitalizing on changing consumer habits and 4700BC's strong institutional presence.

Read Full Article on Storyboard in English

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