Marico Completes Integration of Rs 214-Crore Beardo Business

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Marico Integrates Rs 214-Crore Beardo Business for Efficiency Boost

Marico had fully acquired Beardo in 2020.

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Storyboard•10-02-2026, 11:02

Marico Integrates Rs 214-Crore Beardo Business for Efficiency Boost

•Marico integrates its wholly-owned subsidiary Zed Lifestyle Pvt Ltd, operating the men's grooming brand Beardo, into the parent company.
•The restructuring, through voluntary liquidation of Zed Lifestyle, aims to improve operational efficiencies and resource allocation.
•Zed Lifestyle reported a turnover of Rs 214.17 crore in the last fiscal year, contributing 1.98% to Marico’s consolidated revenue.
•Marico fully acquired Beardo in 2020, purchasing the remaining 55% stake after an initial investment.
•Separately, Marico also acquired a controlling stake in Zea Maize Pvt Ltd (4700BC popcorn) for Rs 226.83 crore, boosting shares.

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