MiQ India Partners Happydemics for Enhanced Brand Lift Measurement

• MiQ India announced a strategic marketing partnership with Happydemics to strengthen consumer-centric brand lift measurement in the Indian market.
• The collaboration aims to bridge the gap between real consumer sentiment and data-led media decisions, addressing the complexity of media planning.
• MiQ will combine its media intelligence and activation capabilities with Happydemics’ consumer-centric measurement solutions.
• This partnership will allow advertisers to connect media delivery with shifts in brand perception across key metrics like familiarity, consideration, and preference.
• The collaboration builds on existing partnerships between MiQ and Happydemics in France, UK, Canada, and Southeast Asia.