Nikhil Sharma Joins Storyboard18 Awards Grand Jury: Redefining Creativity in Advertising

• Nikhil Sharma, MD of Perfetti Van Melle India, has been appointed to the Grand Jury of the Storyboard18 Awards for Creativity.
• The awards aim to recognize excellence in modern advertising and brand storytelling, focusing on cultural resonance, strategic clarity, and real-world impact.
• The jury comprises prominent leaders like Amitabh Kant, Praveen Someshwar, Prasoon Joshi, and Radhika Gupta, reflecting India's diverse creative and economic landscape.
• Categories span brand films, integrated campaigns, digital innovation, purpose-driven creativity, design, creative effectiveness, and next-gen formats like AI and gaming.
• Sharma's expertise in building FMCG brands like Mentos and Happydent brings a crucial perspective on balancing scale, originality, and strategic discipline in advertising.

Why It Matters: Perfetti Van Melle India MD Nikhil Sharma joins Storyboard18 Awards jury, highlighting evolving creativity in advertising.