Santosh Desai Joins Storyboard18 Awards Jury: Cultural Insight Takes Center Stage

• Santosh Desai, MD & CEO of Futurebrands India, joins the Grand Jury for the Storyboard18 Awards for Creativity.
• His appointment emphasizes cultural insight and understanding people in evaluating modern advertising and brand storytelling.
• The awards recognize excellence across diverse categories, including digital, AI, gaming, and purpose-driven creativity.
• The jury comprises leaders like Amitabh Kant, Prasoon Joshi, and Radhika Gupta, reflecting India's brand and cultural landscape.
• Desai's expertise in consumer behavior and social change will guide the assessment of culturally resonant creative work.

Why It Matters: Santosh Desai's inclusion in the Storyboard18 Awards jury highlights the growing importance of cultural insight in creative evaluation.