Prasoon Joshi Joins Storyboard18 Awards Grand Jury: Benchmarking Creative Excellence

• Prasoon Joshi, renowned advertising visionary and Padma Shri awardee, joins the Grand Jury for the Storyboard18 Awards for Creativity.
• The awards celebrate modern creative excellence in Indian advertising and brand storytelling, covering traditional to next-gen formats like AI and gaming.
• Joshi's inclusion brings global perspective and creative gravitas to the adjudication process, emphasizing cultural impact and innovation.
• The awards recognize work across categories including Brand Film, Digital & Social Innovation, Purpose-Driven Creativity, and Creative Effectiveness.
• Joshi's extensive career spans advertising leadership at McCann Worldgroup India, poetry, lyricism for Bollywood, and national public-interest campaigns.

Why It Matters: Prasoon Joshi's appointment to the Storyboard18 Awards Grand Jury elevates the benchmark for creative excellence in Indian advertising.