Radico Khaitan elevates Sudhir Upadhyay and Kunal Madan as CSO and CMO to drive premiumisation and global brand expansion
Brand Makers
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Storyboard13-02-2026, 15:27

Radico Khaitan Elevates Kunal Madan to CMO, Sudhir Upadhyay to CSO

  • Radico Khaitan appoints Kunal Madan as Chief Marketing Officer and Sudhir Upadhyay as Chief Sales Officer.
  • Both executives have over a decade of experience with the company, reflecting a focus on cultivating internal talent.
  • The promotions align with Radico Khaitan's strategy to sharpen its focus on premiumization and global brand building.
  • Madan will lead overall marketing strategy, brand architecture, and the premiumization agenda, including travel retail.
  • Upadhyay will oversee distribution expansion and execution across markets, leveraging his 25 years of industry experience.

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