Disney Invests $1B in OpenAI, Licenses Characters for Sora AI Videos
brand marketing
S
Storyboard12-12-2025, 08:12

Disney Invests $1B in OpenAI, Licenses Characters for Sora AI Videos

  • Disney partners with OpenAI, becoming the first major content partner for Sora.
  • Disney will license its vast character library (Marvel, Pixar, Star Wars) for Sora and ChatGPT Images to generate short videos and images.
  • The agreement excludes talent likenesses or voices, focusing on animated and creature characters.
  • Disney plans to invest $1 billion in OpenAI and will use OpenAI's APIs across its businesses, including Disney+.
  • Sora-generated videos featuring Disney characters are expected to appear on Disney+ and be available to fans by early 2026.

Why It Matters: This deal shows how AI will transform entertainment and intellectual property use.

More like this

Loading more articles...