Disney Invests $1B in OpenAI, Licenses Characters for Sora AI Videos

brand marketing
S
Storyboard•12-12-2025, 08:12
Disney Invests $1B in OpenAI, Licenses Characters for Sora AI Videos
- •Disney partners with OpenAI, becoming the first major content partner for Sora.
- •Disney will license its vast character library (Marvel, Pixar, Star Wars) for Sora and ChatGPT Images to generate short videos and images.
- •The agreement excludes talent likenesses or voices, focusing on animated and creature characters.
- •Disney plans to invest $1 billion in OpenAI and will use OpenAI's APIs across its businesses, including Disney+.
- •Sora-generated videos featuring Disney characters are expected to appear on Disney+ and be available to fans by early 2026.
Why It Matters: This deal shows how AI will transform entertainment and intellectual property use.
✦
More like this
Loading more articles...





