Disney invests $1B in OpenAI, licenses iconic characters for Sora AI

• Disney invests $1 billion in OpenAI and licenses Star Wars, Pixar, and Marvel characters for its Sora AI video and image generator.
• The partnership allows Sora and ChatGPT Images to generate fan-requested videos with Disney characters by early 2026.
• The collaboration will develop new products, tools, and customer experiences for Disney+, and deploy ChatGPT for Disney employees.
• This deal signifies Hollywood's embrace of generative AI, despite prior industry concerns about creative jobs and IP rights.

Why It Matters: Disney's $1B OpenAI deal could transform Hollywood content creation with AI.