Disney invests $1B in OpenAI, licenses iconic characters to Sora AI

• Disney invests $1 billion in OpenAI and licenses iconic characters to Sora, OpenAI’s AI video platform.
• The three-year licensing pact allows Sora to generate short, user-prompted social videos using over 200 Disney, Marvel, Pixar, and Star Wars characters.
• The agreement specifically excludes the use of talent likenesses or voices.
• Disney will also utilize OpenAI's tools and ChatGPT for internal product development and employee use.
• This collaboration marks a significant move for Hollywood, which has been cautious about AI integration.

Why It Matters: Disney's OpenAI deal signals a major shift in entertainment's AI content creation and distribution.