Indian Brands Go Global: Challenging Perceptions, Dominating Markets

• Indian consumer brands like Rampur, Amrut, Forest Essentials, and Sabyasachi are gaining significant international visibility, disproving the notion that premium global brands cannot originate from India.
• Nikhil Kamath of Zerodha highlighted brands such as Subko, SuperYou, 11.11, and Nappa Dori for their growing global footprint, signaling a new era for "Made in India" products.
• A 2025 LinkedIn report indicates that 58% of Indian consumers prefer local brands, driven by identity, sustainability, and trust, not just affordability.
• Brands like Godawan whisky, Minimalist skincare, Inde Wild beauty, and VAHDAM Tea have achieved international recognition and expanded their presence across various global markets.
• Luxury fashion house Sabyasachi, jewelry giant Tanishq, and lifestyle brand Nicobar are also making significant international strides, with strategic investments and collaborations supporting their global growth.

Why It Matters: Indian brands are increasingly achieving global premium status, driven by quality, unique identity, and strategic expansion.