Indian Single Malts Redefine Global Luxury Whisky, Outpacing Scotch

• Indian single malts are rapidly redefining luxury whisky globally, shifting India's role from consumer to creator in premium spirits.
• The category has seen over 25% compound annual growth in the last two years, driven by indigenous innovation like tropical maturation and native raw materials.
• Experts like Hamavand Chinoy and Sanjeev Banga highlight that Indian whiskies are leveraging their unique climate and raw materials, not imitating Scotch, to create distinct, complex flavors.
• Consumer behavior shows a shift towards higher-quality domestic offerings, with younger demographics keen to experiment with authentic Indian premium spirits.
• Indian single malts expanded in 2024 while Scotch single malt volumes declined in India, signaling growing confidence in local quality and global competitiveness.

Why It Matters: Indian single malts are emerging as credible global luxury players through unique innovation and quality.