Kingfisher Smooth Launches in Maharashtra, Expanding UBL's Strong Beer Portfolio

• United Breweries Limited (UBL) launched Kingfisher Smooth in Maharashtra, expanding its strong beer segment.
• The launch precedes the peak summer consumption season, targeting Maharashtra as a key growth driver.
• Kingfisher Smooth, brewed with imported hops and no added sugar, offers a smoother taste with a strong profile.
• UBL's Chief Marketing Officer, Vikram Bahl, noted a consumer shift towards beers combining strength with refined taste.
• Available in Mumbai and Pune, Kingfisher Smooth will roll out across Maharashtra from April, priced competitively.