Libas Dives into Fragrance Market, Targets 15-20% Revenue from Non-Apparel

• Libas expands beyond apparel, launching two perfumes, Chase and Fling, to diversify revenue streams.
• Fragrances will be available across omnichannel network: large format stores, exclusive outlets, online marketplaces, and D2C website.
• Company aims for a balanced channel approach, leveraging offline trials for consumer confidence and online for repeat purchases.
• Libas implements a "One Brand, One Price" policy across all channels to ensure consistency and consumer trust.
• Initial fragrance contribution expected at 1-1.5% of turnover, with a long-term goal of 15-20% from non-apparel portfolio.