Lodestar UM Secures Amazon Music's Integrated Media Mandate in India

• Omnicom Media India's Lodestar UM has won the integrated media mandate for Amazon Music.
• The win followed a competitive review process, with Lodestar UM now responsible for full-funnel media activation.
• Lodestar UM will deliver integrated, insight-led media solutions using its Full Color Media (FCM) approach.
• The FCM framework emphasizes integration, cultural relevance, and consistency in media strategy.
• This expands Omnicom Media's existing partnership with Amazon, which includes AWS across APAC and Japan.

Why It Matters: Lodestar UM will manage Amazon Music's media strategy in India, strengthening Omnicom's Amazon partnership.