Ad Giants WPP, Havas, Omnicom Transform Agencies into AI Operating Systems

• WPP, Havas, Omnicom are recasting their agencies from using AI as a feature to building AI operating systems.
• Each launched new software (WPP's Agent Hub, Havas's AVA, Omnicom's Omni) to productize agency expertise and insights.
• WPP leverages proprietary data and frameworks for its AI agents; Havas focuses on secure multi-model LLM access.
• Omnicom's Omni unifies marketing strategy, execution, and measurement, integrating acquired data assets.
• This shift aims to redefine agencies as continuous platforms, defending margins and reasserting industry relevance.

Why It Matters: Ad giants WPP, Havas, Omnicom are transforming agencies into AI operating systems for future growth.