Omnicom Media Poised to Win L’Oréal India’s ₹600-900 Cr Media Account

• Omnicom Media is set to take over L’Oréal India’s media account, estimated between ₹600 crore and ₹900 crore.
• This marks a significant shift after over a decade with WPP’s Wavemaker India, which handled the account since 2010.
• The mandate covers media strategy, planning, digital, content, and buying across L’Oréal’s diverse brand portfolio.
• Omnicom’s pitch emphasized advanced data capabilities, commerce integration, and alignment with business outcomes.
• The potential win strengthens Omnicom’s position in India amidst its ongoing integration with IPG, reshaping the ad industry.