Piramal Consumer Healthcare Targets GenZ, Boosts Digital & E-commerce to 24% of Sales

• Piramal Consumer Healthcare (PCH) intensifies its digital-first strategy, innovation, and focus on power brands to adapt to evolving consumer dynamics.
• PCH rebranded its iconic Lacto Calamine to appeal to GenZ, expanding into new-age skincare formats like facewash, serums, and sunscreens.
• Digital media now dominates PCH's media mix (60:40), with e-commerce sales reaching 24% in H1 FY26, driven significantly by quick commerce.
• Skincare, led by Lacto Calamine, is a key growth engine, expanding at nearly twice the overall business rate, leveraging pharmacy-led credibility.
• PCH reported 11% YoY revenue growth in FY25, with innovation contributing 8-11% of revenue and power brands driving 50% of sales.

Why It Matters: PCH is aggressively pivoting to digital, GenZ, and skincare innovation for future growth.