•Reliance Retail acquired the brand "Pahadi Local" from Pahadi Goodness Private Limited, enhancing its beauty and personal care segment.
•Pahadi Local is a Himalayan-inspired beauty and wellness brand known for nature-based formulations.
•The brand collaborates with women-led self-help groups in Ladakh and Himachal Pradesh for ingredient sourcing and production.
•Its signature product, Gutti Ka Tel (apricot kernel oil), has received recognition, including from Prime Minister Narendra Modi, for promoting indigenous sourcing.
•Pahadi Local's founding team will continue guiding creative direction, while Reliance Retail supports its expansion and scaling.
