Reliance Retail acquires 'Pahadi Local', boosts beauty and wellness portfolio

• Reliance Retail Limited acquired the 'Pahadi Local' brand and its business from Pahadi Goodness Private Limited.
• The acquisition strengthens Reliance Retail's presence in India’s beauty and wellness segment, aligning with its strategy to scale purpose-driven Indian brands.
• Pahadi Local is known for nature-led formulations using Himalayan ingredients, focusing on clean and sustainably sourced skincare.
• The brand supports women-led self-help groups in Ladakh and Himachal Pradesh, promoting local livelihoods and environmental preservation.
• Reliance Retail plans to expand Pahadi Local's footprint through physical retail, digital channels, and product innovation, with the founding team continuing to guide.