VinFast-backed GSM Seeks Creative, Media Partners for India Ride-Hailing Launch

• VinFast-backed Green and Smart Mobility (GSM) has initiated a multi-agency pitch in India for creative and media partners.
• GSM plans to launch its ride-hailing services in India early this year, focusing on electric vehicles from VinFast.
• The company seeks agencies with local expertise to navigate India's competitive and fragmented media ecosystem.
• GSM will enter a market dominated by Ola and Uber, and compete with emerging EV-first platforms.
• The move could strategically benefit VinFast by providing a captive customer for its electric vehicles in India.

Why It Matters: VinFast-backed GSM is preparing for an aggressive entry into India's ride-hailing market with EV fleets.