Zomato Fires 5,000 Delivery Workers Monthly Over Fraud, Goyal Reveals

Brand Marketing
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Storyboard•05-01-2026, 09:05
Zomato Fires 5,000 Delivery Workers Monthly Over Fraud, Goyal Reveals
- •Zomato CEO Deepinder Goyal disclosed the termination of 5,000 gig workers monthly due to fraudulent activities like premature delivery marking or change issues.
- •Between 1.5 lakh to 2 lakh workers voluntarily leave Zomato each month, citing the transitional nature of the role and meeting short-term financial goals.
- •Zomato faces significant customer-side fraud, including fake complaints like hair in food or AI-generated images, absorbing losses in 50-70% of disputes.
- •The company employs an internal "karma score" system to assess the credibility of both riders and customers in fraud disputes.
- •While Zomato is Eternal's main profit generator, its revenue was recently surpassed by Blinkit; Goyal also acknowledged tough competition from Swiggy and Zepto.
Why It Matters: Zomato terminates 5,000 workers monthly for fraud, faces high turnover, and battles customer fraud and tough competition.
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