Atlantic Watches to Double India Stores Amid Soaring Demand for Mid-Priced Luxury Watches

• Swiss watch brand Atlantic Watches plans to nearly double its retail footprint in India to 40 points of sale by FY26, up from the current 20.
• India is a key focus market for Atlantic Watches, with significant expansion planned across major cities like Delhi, Mumbai, Bengaluru, Pune, and Ahmedabad.
• The expansion is driven by India's rising disposable incomes and growing appetite for premium yet accessible luxury products, making it increasingly important for the Swiss watch industry.
• While the India–EFTA free trade agreement offers phased import duty reductions, immediate pricing benefits are limited due to the strong Swiss franc.
• Atlantic Watches is studying local consumer preferences and may develop India-specific designs, offering a diverse portfolio of 250 SKUs in the mid-price segment.