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The GlenJourneys, Ajay Devgn's Whisky Brand, Gains Early Momentum in Premium Single-Malt Segment
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Ajay Devgn's The GlenJourneys Whisky Reports Strong Early Sales, Eyes Global Expansion
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CNBC TV18
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27-02-2026, 20:56
Ajay Devgn's The GlenJourneys Whisky Reports Strong Early Sales, Eyes Global Expansion
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Actor Ajay Devgn-backed The GlenJourneys whisky records over 8,622 bottle sales and ₹4.14 crore turnover since launch.
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The premium single-malt brand has expanded to 437 retail outlets across six Indian states, with approvals pending in 23 more.
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The GlenJourneys targets travel retail with presence in duty-free stores at major Indian airports and has begun exports to Dubai.
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Plans include a new smoky variant in June 2026 and exploration of expansion into the United States and Canada.
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The brand received the Superior Taste Award in Brussels and partnered with Sonal Holland for hospitality tasting sessions.
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