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Bewakoof Founder Prabhkiran Singh Steps Down After 14 Years
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Bewakoof Founder Prabhkiran Singh to Step Down After 14 Years
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CNBC TV18
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24-02-2026, 11:51
Bewakoof Founder Prabhkiran Singh to Step Down After 14 Years
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Prabhkiran Singh, founder and CEO of Bewakoof, will step down in March 2026 after 14 years.
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Singh founded the youth-focused fashion brand in 2012 and is leaving to focus on personal goals.
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Bewakoof started as a small T-shirt startup and grew into a major digital-first fashion brand.
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Aditya Birla Fashion and Retail Ltd., through TMRW, acquired a majority stake in Bewakoof in 2023.
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The brand has expanded into offline retail and plans to have 40 exclusive stores by March 2026.
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