Bewakoof Co-founder Prabhkiran Singh Steps Down After 14 Years

• Prabhkiran Singh, co-founder and CEO of D2C fashion brand Bewakoof, announced his departure after 14 years.
• He will continue to lead the business until the end of March to ensure a smooth transition.
• Bewakoof started as a bootstrapped venture in 2011, growing from selling T-shirts on campuses to shipping over 20,000 products daily.
• The company was one of the early D2C fashion startups in India to cross ₹100 crore in revenue and built a digital community of over 6 million followers.
• Singh cited personal priorities, health, and family as reasons for stepping down, noting Bewakoof is now ready for its next phase with TMRW's backing.