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Elon Musk Halts X's Local-First Revenue Model Amidst Widespread Outcry
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Elon Musk Halts X's Controversial Local-First Revenue Shift Amid Creator Backlash
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News18
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25-03-2026, 13:32
Elon Musk Halts X's Controversial Local-First Revenue Shift Amid Creator Backlash
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Elon Musk paused X's new revenue-sharing update after widespread backlash from content creators.
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The update aimed to prioritize impressions from a user's home region, disincentivizing 'engagement farming' in American politics.
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X product manager Nikita Bier stated the goal was to encourage content relevant to local and neighboring countries, and language speakers.
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Creators criticized the update, arguing X is a 'global town square' and feared revenue loss due to impressions from diverse regions.
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Musk announced the pause 'until further consideration' following severe creator concerns.
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