X Revamps Revenue Model, Prioritizes Local Engagement Amid US-Iran Tensions

• X overhauls its creator monetization system, introducing a new revenue-sharing model.
• The platform will now prioritize impressions generated within a creator’s home region.
• The change aims to discourage war-driven content and incentivize local, diverse conversations.
• Nikita Bier, Head of Product at X, announced the update, effective Thursday.
• This shift could reshape creator strategies, moving from global virality to local relevance.