airpay, MSCB Partner to Bring UPI to Rural Maharashtra; Boosts Digital Payments

• airpay Payment Services partners with Maharashtra State Co-operative Bank (MSCB) to implement UPI across its rural network in Maharashtra.
• Initiative aims to expand digital payment access, covering over 21,000 Primary Agricultural Credit Societies (PACS), 31 District Central Cooperative Banks (DCCBs), and 55 MSCB branches.
• Merchants within the cooperative network can accept UPI payments via QR codes without additional charges.
• Partnership brings digital payment infrastructure to rural members and small merchants, many adopting it for the first time.
• Aligns with government's digitisation push for the cooperative sector and regulators' encouragement (NABARD, RBI).