India's Quick-Commerce Race: Fashion Delivered in 30 Minutes!

• Quick-commerce expands beyond groceries to fashion, offering 30-minute to same-day delivery for clothes and shoes.
• Startups like Zilo, Knot, Zulu Club, NEWME, and Snitch, alongside platforms like Myntra (M-Now) and Ajio (Ajio Rush), are driving this shift.
• Consumer behavior is moving from planned shopping to instant gratification, with demand for speed in fashion purchases.
• Two main business models are emerging: marketplace-led dark stores and brand-led fulfillment using existing physical store inventory.
• Challenges include profitability, managing trials/returns, and achieving higher average order values (₹2,000+), but speed is becoming a permanent fixture in fashion retail.

Why It Matters: Quick-commerce is transforming Indian fashion retail, prioritizing speed and instant gratification despite economic challenges.