10-Minute Delivery Ends: Labour Ministry Intervenes for Gig Worker Safety

• Union Labour Ministry's intervention leads to major quick-commerce platforms dropping mandatory 10-minute delivery promises.
• Blinkit, owned by Eternal, has already removed the '10-minute' claim, changing its tagline to '30,000+ products delivered at your doorstep'.
• The decision follows concerns raised by gig workers, politicians like Raghav Chadha, and the Gig Workers Association regarding immense pressure and unsafe working conditions.
• Gig workers previously held a nationwide strike on New Year's Eve in 2025 over health, safety, and income issues linked to ultra-fast delivery.
• The Code on Social Security, 2020, and the e-Shram portal are government initiatives to protect gig and platform workers.

Why It Matters: Quick-commerce platforms are ending 10-minute deliveries due to government intervention and worker safety concerns.