Government Halts 10-Minute Delivery: Blinkit, Zepto, Swiggy Must Drop Time Limits

• The government has instructed e-commerce companies like Blinkit, Zepto, and Swiggy to stop promising 10-minute express deliveries.
• Union Labor Minister Mansukh Mandaviya intervened to protect delivery personnel from the pressure of quick deliveries.
• Companies will need to remove 10-minute delivery claims from their advertisements and change their operational strategies.
• Mandaviya held discussions with officials from Blinkit, Zepto, Swiggy, and Zomato regarding the issue.
• The minister highlighted that aggressive marketing of rapid delivery leads to high-speed driving and increased accident risks for delivery partners.

Why It Matters: Government mandates end to 10-minute delivery to ensure safety of delivery partners.