Noida Transforms: From Affordable Housing to Luxury Hub Attracting HNIs

• Noida, once known for affordable housing, is rapidly becoming a hub for luxury and branded residential projects.
• Increasing employment, infrastructure development, and changing buyer preferences are attracting High-Net-Worth Individuals (HNIs), NRIs, and entrepreneurs.
• Major developers like Gulshan Group, M3M India, and Smartworld Developers are launching premium projects, some in collaboration with global luxury brands like Jacob & Co and Elie Saab.
• Luxury apartment prices range from 9 crore to 25 crore rupees, targeting high-level professionals, entrepreneurs, NRIs, corporates, and celebrities.
• Infrastructure growth, including expressways, metro, Noida International Airport, IT parks, and GCCs, has fueled this shift, making Noida competitive with Mumbai, Delhi, and Gurugram for luxury properties.

Why It Matters: Noida's real estate market is shifting from affordable to luxury, driven by infrastructure and HNI demand.