Swiggy Instamart Launches First Offline Experiential Store in Gurugram

• Swiggy Instamart opens its first offline, seller-owned experiential store in Gurugram as a limited consumer experiment.
• The store is under 1,000 sq ft, significantly smaller than Instamart's dark stores, and stocks only a few hundred SKUs.
• It focuses on categories like fresh produce and D2C brands where consumers prefer to physically inspect items before purchase.
• This pilot is an experiment for discovery and experience, not a strategic shift towards omnichannel retail by Swiggy.
• The initiative comes after Swiggy raised ₹1000 crore for its quick commerce business amidst intensifying competition.

Why It Matters: Instamart tests physical retail with a small, seller-operated experiential store in Gurugram.