Swiggy Pilots First Physical Instamart Store Amid Quick-Commerce Race

• Swiggy has launched its first physical Instamart store in Gurugram, marking its entry into offline retail.
• The store offers fresh produce, D2C brands, and Instamart's private label products, operating as a traditional walk-through retail outlet.
• It's a seller-owned and operated model, with Instamart providing branding and services; sales go directly to the seller.
• The move is seen as a product discovery point, potentially driving app-based purchases, though Swiggy hasn't officially announced it.
• This pilot comes as Swiggy aggressively expands its quick-commerce presence, fueled by a recent ₹10,000 crore QIP, amidst fierce competition from rivals like Zomato and Zepto.

Why It Matters: Swiggy enters physical retail with its first Instamart store in Gurugram, intensifying the quick-commerce battle.