Swiggy Instamart Opens Offline Store in Gurugram, Redefining Quick Commerce

• Swiggy's Instamart launched its first experiential offline store in Gurugram, evolving the quick commerce model.
• The mini-store allows consumers to 'touch and feel' products, focusing on fresh F&V, pulses, and D2C brands.
• These 400 sq ft stores, with 100-200 SKUs, will be operated by sellers in societies, with proceeds going directly to them.
• This initiative is an experiment, not an immediate shift to omnichannel retail, as confirmed by sources.
• The move follows Swiggy's recent Rs 10,000 crore QIP, with half the funds earmarked for quick commerce expansion.

Why It Matters: Swiggy Instamart experiments with offline experiential stores to enhance quick commerce, empowering sellers.