India's Entertainment Economy Exceeds Rs 2.7 Lakh Crore Driven by Ads, Events, and Digital Growth

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India's Entertainment Economy Soars Past Rs 2.7 Lakh Crore Mark

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Moneycontrol•24-03-2026, 17:26

India's Entertainment Economy Soars Past Rs 2.7 Lakh Crore Mark

•India's M&E industry grew 9% to Rs 2.7 lakh crore ($32 billion) in 2025, outpacing GDP growth.
•Digital advertising surged 26% to Rs 94,700 crore, becoming 63% of total ad revenues.
•Live events saw a 44% increase, driven by ticketed entertainment and large-scale events like Maha Kumbh.
•Film industry revenues hit a record Rs 20,500 crore, with 37 films crossing the Rs 100 crore mark.
•Online gaming declined 17% due to regulatory action, while TV advertising and subscriptions also fell.

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