Gavaskar Seeks Personality Rights; Delhi HC Directs Platforms to Act

• Sunil Gavaskar approached the Delhi High Court to protect his personality and publicity rights.
• He alleged misuse of his name, photographs, and likeness on social media and e-commerce platforms.
• The Delhi High Court directed social media intermediaries to address Gavaskar's complaint within a week under the IT Rules, 2021.
• Justice Arora emphasized using the IT Rules mechanism for content removal before seeking court intervention.
• This case follows similar actions by Salman Khan and other celebrities seeking protection for their identity and likeness.

Why It Matters: High-profile figures are using courts to protect their personality rights online.