Delhi HC directs social media to act on Sunil Gavaskar's personality rights plea

• Sunil Gavaskar approached the Delhi High Court to protect his personality rights.
• He seeks to prevent unauthorised use of his name, images, persona, and likeness by social media and e-commerce platforms.
• The court directed social media intermediaries to act on Gavaskar's grievances within seven days.
• Several other celebrities, including Aishwarya Rai Bachchan and Salman Khan, have also sought similar personality rights protection.

Why It Matters: It impacts how platforms must protect public figures' digital identity.